They say in advertising that you need to THINK BIG, but try telling that to the ad men (and women) at Channel 4, they've never been ones to follow the crowd...
Their latest reality series, Seven Dwarves, follows the lives of seven little people, during the Christmas panto season, a veritable Little Brother if you will.
So to prove that bigger is not always better, pint sized billboards have been erected around London to advertise the show. It may be small, but you can't deny its not effective. Which I a nice way to sum up a show about little people.
Seven Dwarves starts tonight, 16th of August, at 9PM on Channel 4.
DRN
Via C4Insider
Follow @DarrenMcMahon54
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