New School. New Rules.

New Direction is a very exciting editorial from the latest issue of V Magazine, featuring the designs of up and coming designers, it proves that the pages of a high fashion magazine does not need to be filled with Chanel and Gucci gowns to be interesting.

Featured are some of my favourite British designers, Mary Katrantzou, Holly Fulton, David Koma, and one very talented Irish lad, J.W Anderson. Nice to see them getting a little international press...

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Jaime & Holly sittin in a tree!

Jaime Winstone is one girl that always looks great on the red carpet, whether shes going grunge with Alexa Chung, or glamming it up, like at The Variety Club Showbiz Awards. Jamie wore a stunning graphic maxi dress, reissued by Holly Fulton as part of Fashion East's 10 year anniversary.

Lulu Kennedy, the founder of Fashion East chose to celebrate its 10 year anniversary with a re-launch of ten dresses from alumni past collections. This is the organization that gives young designers an opportunity to launch their labels - some big names were discovered along the way, they are credited with helping launch Richard Nicoll, Jonathan Saunders, Marios Schwab to name a few.. and also Holly Fulton

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House of Holland

Jonathan Saunders

Marios Schwab

Gareth Pugh

via shoppingthetrend