So last semester we were given a brief in which we had to create an entire brand identity and I just wish I had seen this identity for The Chop Shop butchers before hand to give me some inspiration. The real brilliance behind this is everything from the colour choices to the fonts right down the presentation of the stationary set and packaging, the big slab of meat and the butcher knife are just genius, all co-exist together so well. I came across this set on FFFFound so i've no idea who did the design, but whoever they are they did a great fucking job.
DRN
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